• +361 786 4845
  • webma@webma.hu
  • 1061 Budapest, Király utca 26 (Create 26)
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Analytics Audit & Diagnosticswe eliminate measurement blind spots

An in-depth business and technical analysis that reveals where the marketing budget is being spent.
WEBMA ANALITIKA
Most marketing decisions fail because decision-makers base them on distorted or incomplete data. The audit carried out by WebMa’s senior data team is not a simple ‘checklist’, but an in-depth business and technical diagnosis that reveals where the marketing budget is being wasted due to inaccurate measurements, and where untapped growth opportunities lie.
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When is it critical
to carry out an audit?

Reviewing the data is not merely a technical option, but may even be a business necessity

Return on investment is uncertain
If your Google Ads or Meta reports show different figures to those in your bank account or CRM, what you need is not more adverts, but accurate data.
The company is set for significant growth
If you’re planning to increase your media budget but don’t have a clear picture of the effectiveness of your conversion funnel.
Do you suspect data loss?
If the measurements do not meet modern technical standards (e.g. the absence of Consent Mode v2), and a significant amount of data ‘disappears’ from the system.
An opaque measurement structure
If your previous set-ups (GTM, GA4) are a mess, and duplicate conversions or outdated events are distorting the picture.

the 3 pillars
of a web audit

01.  Technical integration review

We use our rigorous quality assurance protocol to monitor the connection between the website and the measurement platforms.
  • Event and conversion validation: We check that the measurements are carried out correctly from a technical point of view, without duplication, and using the correct parameters.
  • Tag Manager structure audit: We’ll review the GTM container: remove unnecessary code that slows down the page, and organise the measurement architecture.
  • DataLayer and Feed verification: We check whether the website’s source code (DataLayer) is passing the correct business data (e.g. product price, basket value, lead ID) to the tracking system.

02.  Business logic and funnel diagnostics

We don’t just look at whether ‘the code works’, but also whether the metrics reflect the actual customer journey.
  • Measurement Plan review: We compare the technical settings with the company’s KPIs. We measure what is important to the business, not what the software offers by default.
  • E-commerce & Lead Quality Analysis: We identify where the process breaks down on the website, and why the marketing team sees completely different figures in the CRM compared to those in the campaigns.

03.  Data Protection and Compliance (Consent Mode v2)

Measurements must not only be accurate, but also legally sound.
  • Consent management audit: We check whether the cookie manager (e.g. CookieHub) and Google Consent Mode v2 comply with GDPR requirements and measurement requirements.
  • Consent management audit: We check whether the cookie manager (e.g. CookieHub) and Google Consent Mode v2 comply with GDPR requirements and measurement requirements.

audit findings:
the iWebMa strategic action plan

We are not providing a list of faults, but a strategic action plan:

List of faults and priorities:
We identify measurement errors precisely and describe their business impact (e.g. ‘there is a 15 per cent loss of data here’).
Remedial Action Plan
We make specific recommendations, based on priority – that is, business significance – for streamlining the measurement architecture (GA4, GTM, server-side).
Areas of development
We recommend advanced solutions (e.g. BigQuery, CRM integration) that will take your company’s business intelligence to the next level.

Flexible cooperation

We can carry out the audit as a standalone project (e.g. as a basis for a new marketing strategy), but we also frequently provide support to in-house teams or agencies, acting as independent experts to validate their systems.

free consultation

Do you realise there’s a problem? Head over to our GA4 Setup service

+36(1) 786 48 45

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